More Info

For many of us, 'going on a diet' means psyching ourselves up to a grim few weeks of deprivation, looking forward to when it ends so we can eat the food we like again. And as anyone who's tried to diet before knows, as soon as foods are forbidden, they become increasingly attractive! It's this focus on what we can't have that creates a negative feeling towards our dieting efforts. But Boots can offer you a different way!

Lose weight without feeling you're dieting

Successful weight loss starts in the mind. A positive approach to food, with a balanced view that no food is 'good' or 'bad' is the healthiest way to lose weight - permanently! This is where our online food diary service - BootsDiets.com - can help you succeed where other diets have failed. With BootsDiets.com, you will find:

• No banned foods - so you won't feel restricted or deprived
• No diet plan to follow - you choose what you like to eat, that way you'll stick with it
• No need to let one bad day end your diet - with no diet plan to 'break' and a focus on your overall week, the odd excess doesn't create the "I've-failed-so-might-as-well-blow-out-now" attitude.

How it works

BootsDiets.com uses an online food diary system that helps you to lose weight by providing the knowledge to create your own healthier diet. You will be set personal daily targets for calories, fat and exercise when you sign up. Start keeping a food diary of everything you eat and drink using the extensive food database of over 40,000 foods. Ensure you stay within these personal targets and you will start to lose weight.

Why it works!

Knowledge is power! By seeing the calorie and fat content of different foods, you will be able to choose more wisely to stay within the targets you have been set. Balancing how much energy your body needs with how active you are is the key to successful weight loss, and then keeping the weight off. BootsDiets.com is about changing your attitudes to food - it's a lifestyle change, not a faddy quick fix.

Eat better & lose weight

When you join BootsDiets.com, you get access to your own private online food and exercise diary. In addition, there are useful online tools to help you start improving your diet:

• 5-day-day fruit & vegetable tracker to count your 5-day portions
• Water Meter to encourage you to drink 8 glasses of water every day
• Diet summary to show which are the highest fat and calorie foods you are eating
• Week view to show the benefits of exercise in helping you stay on track

Plus you find encouragement and support from fellow slimmers in the Members Forums. You can opt to find a 'Diet Buddy', someone with similar weight loss reasons and goals as you to share your successes and challenges with. The Forums are a great place to swap recipes, top tips and find advice.

5 tips to succeed with BootsDiets!

1. Enter everything you eat and drink into your online food diary regularly
2. Be 100% honest!
3. Don't guess at portions - initially weigh foods until you can visualise the serving size
4. Try to burn the extra calories suggested by your daily exercise target
5. Treat it as a lifestyle change - not a 'diet'.